Arts Leadership Award Program

Greg Morozumi and Elena Serrano

Representing Alameda County Supervisorial District Three —

Greg Morozumi and Elena Serrano of Oakland, are the Principal Co-Founders of the EastSide Cultural Center located in the San Antonio District of Oakland. The EastSide Arts Alliance is an organization of artists, cultural workers, and community organizers of color to support a creative environment that improves the quality of life for local communities and advocates for progressive, systemic social change. Greg and Elena are both founding members of the 12-member EastSide Staff Collective that formed to present the first Malcolm X JazzArts Festival in 1999. The Malcolm X JazzArts Festival is currently in its 18th year of presenting world-class jazz free to the communities of the San Antonio District and Alameda County. EastSide Arts Alliance recently paid off the mortgage on their current multi-use site and has made history by being one of the only grassroots community cultural centers owned and operated by artists and organizers of color.